It’s always interesting to see how many advertised, social media jobs describe their ideal candidate as someone who will carry out the latest, trendiest, list of tactics but completely forego mentioning the reason they want someone to fill the position in the first place.

If social media is the answer, what is the question?

Without clearly displayed goals, those businesses in need are likely to attract applicants with a wide and disparate variety of skills: customer service, public relations, marketing, mavens, gurus and ninjas. Thoroughly confused, the hiring decision comes down to personality, not skill or the job remains unfilled for months. Let’s be blunt.  Read More…