Tag Archive | social gaming

Gamification: What it means for business

When I was younger, every party held in the Fall season would feature a scavenger hunt. We’d go door to door looking for obscure items on a list;  a red sock, a spool of pink thread or a book of matches from a local restaurant. Later,  geo-caching became a popular pastime, enabling fans to trek around the world locating objects by geographic coordinates on a map (gps).  Today, our sense of adventure and passion for playing games has met mobile and gaming technology and voila! Gamification is everywhere. Read More…

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